Experiencing “Feel This” Skincare

Are you longing for a new skin care product?  Something that not only soothes you, but may also take away some of your aches and pains?  Asma Whitekiller has developed a full-spectrum, hemp based skin care line that might be just what you are looking for!  

I met Asma at the Drumright Farmers Market and got to experience her skincare products first hand. She encouraged me to physically touch her products, hence the name “Feel This.” As she explained a bit about each one of them, I realized that I wanted to take all of them home.  

Asma bubbles with an internal glow when she talks about her business.  She spoke  about how her all-natural, plant-based products are meant to “feed the skin.”  Her LLC is called Simply Bare, and she explained how she came to name her business.  She wanted a “completely transparent brand, no  greenwashing, no fillers.”  She also wanted her products to represent the way people originally treated their skin issues in the past—with nature. 

As an advocate for plant based healing, Asma made sure that her entire line is infused in full spectrum hemp.  “I want to capture the antibacterial, anti-inflammatory compounds within the plant and use it as a catalyst to communicate with the CB1, CB2 receptors in our skin's endocannabinoid system,” she stated. 

She carries a wide array of useful products.  Her body butter is a lovely, soft-to-the-touch cream.  She encouraged me to try it, and it melted right into my skin.  I took this product home, along with her coffee sugar scrub, and her lip bom.  I have enjoyed every product I have tried! The lip bom soothed my lips, and the coffee scrub invigorated my morning shower.  However, the body butter is the current front runner for my favorite product.   I suffer at night from aches and pains, and it has been affecting my sleeping habits.  I decided to try the butter on these areas.  So far, I find that I am sleeping better at night and suffering from less pain!  

Another blessing of Asma’s products is that they are multi-functional.   She carries a mineral sunscreen which can be used as a primer under makeup.  It is also safe to use on children.  I am interested in trying her underarm bar and the shower steamer tablets, which can help with allergies (my worst enemy). The bar is a natural deodorant; she also uses it on her heels to prevent blisters.  I imagine that it also makes your feet smell better too!  (Cue in the Father’s Day gift ideas.)

Asma describes herself as a “Palestinian America, married to a Cherokee from Talequah.”    She met her husband when she studied Business Management and PR at NSU. She calls her daughter Sophia the “backbone of the company,” and the reason for her focus in sustainability.  It is clear that Asma means to leave this world a better place, not only for her daughter, but for other children too.  

She says, “There are now close to eight billion people on this planet. I know my dream is big, but I do aim to reach 1% of the entire world and trigger a wake up call for a more mindful lifestyle. Skincare alone is responsible for so much damage to the oceans, in loads of tiny microplastics and chemicals. It is something that keeps me up at night. I feel a responsibility because I have a child that looks forward to the impact we create using this skincare.” 

In relation to protecting our planet, Asma involves herself by informing the cannabis industry about the problems that she notices.  She states, “They are currently passing laws for prepackaged flowers in the state of Oklahoma, and I don't see the reason behind suffocating a plant in plastic. If Oklahoma wants to lead the country in Cannabis, I think it would be ignorant to not have a system in place to reuse, recycle or upcycle these containers. I've been running around the whole state for two years trying to wake people up about this issue, and now they are making it worse.”

One of the things that impressed me most was Asma’s passion for educating others about skin care.  She has been in this business for around a decade.  She visits with esthetics students to teach them about her experiences in the skincare business.  She states, “I believe that is where I'm truly making a difference in people's lives, aside from the product itself. I want to create awareness, and expose the next generation of professionals in the beauty industry to a holistic alternative. I specifically like to focus on sharing the mistakes I've made because if one person in that classroom can do better, by avoiding that move, then I've done my job. Helping one person at a time, that's my motto.”

She went  on to say, “The pandemic has changed the way we all do business. I've shifted my focus from B2B sales to education, I also offer group and 1 to 1 coaching. Through working closely with massage therapists, I am able to reach my clients further on the why, and how, to switch to a holistic alternative. I'm working on developing relationships with doctors in order to help me further my research in holistic skincare and gather data for how the Bütter helps people. I would like to see my products offered by doctors as an alternative to steroid creams in the near future.”

Her products are all made from scratch and from the heart.  They include no perfumes, chemicals, or preservatives.  In 2021, her brand was awarded Best CBD Brand and Best Cannabis Lip Balm in the state of Oklahoma.    

Asma has many dynamic plans for the future.  Her current line does not encompass the only products she can make.  “ I have filled several notebooks full of research and recipes over the years. I am excited for the fall. I plan to relaunch the brand in sustainable glass packaging and expand to offer a lot more retail to my clients; including shampoo and conditioner bars, toothpaste, and body oils.”

The average retail price is between $22-$28.  To find Asma’s products, you can contact her on her site at www.itsfoodforyourskin.com,  Her products are also available at Jakes Beyond Bud, Southern Hills Spa, Your Neck's Best Friend, APCO Med, Bahama Sun and several other locations. There is a contact page if anyone is looking for a custom product or gift. They can  book a private party, including baby showers and bridal parties.  Businesses can also request collaboration on a product formulation.  Her tags on Facebook and Instagram are the same:  @feelthiskincare.